Tuesday, June 5, 2012

Making money on the internet

Brian Wieser on Bloomberg Surveillance on May 30th talks about the idea that in traditional TV and radio media, it's the publishers that have the informational advantage--they know what the ad spots are worth and the  advertisers do not.  On the internet, the situation is reversed.  The publisher doesn't know as much as the advertising buyer does about the user after they click away from the publisher's website.  In other words, it's not as simple as more time spent on Facebook equals more ad revenue.

1 comment: